The Definition of Psychology

The title seems ominous because it mentions that cults make an effort to change ones personality but in a sense we create artificial personalities all the time. We use one when we are shopping, another when we are dating and one when we are buying a car. They are all a different and useful form or "I/me".

Cults may do this in the most dramatic way with an end result that even Jack's family members agree "This isn't the Jack I know."

The methods that cults use can be used by anyone in any group setting and can be thought of as a "Management system" or a technique of motivation. Thus there is a benefit to applying this knowledge in other areas.

ISOLATION
An obvious way a cult does this is through isolation from other social networks. The extreme of a cult does not have to be applied. If this is applied to a work setting then the stated rule is "This is work. Leave the other parts of life at the door." Likewise the person can go home and leave work at work. The result is a "work personality" and a "home personality".

ENLIST THEM IN A CAUSE
Nothing is quite so motivating than to be involved in a glorious cause. To do this make the success of the group linked to the individuals success. Make the cause lofty and ideal and progressive always on the wave of the future.

DESCRIBE FOR THEM THE QUALITIES OF A "GOOD SOLDIER"
Once you've enlisted them in a cause you can now tell them how best to serve the cause. By describing the qualities of "good soldier" you create an ideal of behavior. On the one hand it's important to point out qualities that they already have to affirm their part in the cause. But it's also important to describe qualities that they will have to work to develop. These qualities can be actual behaviors or they can values that you wish to impose on them. Either way you are holding them to an ideal and letting them know that they play a vital role in the cause.

DRILL THE "GOOD SOLDIER" INTO EXISTENCE
A cult may do this process with intense drills and exercises that emphasize the qualities and values of a good soldier. They will create scenarios and situations where these qualities can be tested and followed up with feedback and correction when needed. You can do this in a management setting much the same way. The goal is to make them WANT to bring on this new personality and do it without prompting. This is done mostly by creating a high standard and through a subtle application of rewards and punishment.

CREATE A GROUP MYTH
Nothing will solidify the new personality than getting a group of "good soldiers" together and having them work with some great purpose in mind. By getting your employee, staff, cult member involved in a group and putting them into action as a group you help create an "esprit de corp" that unifies them and helps solidify the newly created personality. Thus, find tasks that your group can do together. It could be a project, a field trip or anything where they have to work together as a group.

Every one of these tactics can be used and applied in your business and social settings.

If your response to this is to recoil at the idea of using cult strategies then stop it. These strategies are used all the time in many different setting and situations. A good manager is a person who would make a good cult leader if they choose to do it.

The benefits of this strategy include highly motivated people who support the team and, when needed, can put work on hold to develop a personal life.

Have you ever wondered why your spouse, coworkers, or children seem to think so differently from you? You may not understand why they make the decisions they do, or why they place such importance on things that seem inconsequential to you. It is possible to understand the answers to all these questions. The secret lies in the theory of Myers-Briggs personality type.

In the 1960’s a psychological theorist named Katharine Briggs had many of the same questions you do. She wondered why some of her family members had such logical, linear thinking processes, when she herself was more likely to take values and feelings into account when considering an issue. In her research with her daughter Isabel Briggs Myers, she looked into this question and others, and discovered four central aspects of

personality. Each one of us can be classified as either:

• Extroverted/Introverted—Do you get your energy from being with people, or being alone?
• Sensing/Intuitive—Do you see what’s actual, or what’s possible?
• Thinking/Feeling—Do you make decisions with your head or your heart?
• Judging/Perceiving—Do you like to make decisions, or keep your options open?

Our classifications on each of the scales is combined to make a four-letter type, for instance, ENTP, or ISFJ. There are sixteen types in all, encompassing all possible combinations.


With so many possibilities, you can imagine how much potential for misunderstanding there is with those around us! If we marry, or parent, or even work with someone who is very different from us, we can become increasingly baffled as to how their minds work. The key to unlocking the mystery and understanding those around us is to first understand yourself.

Where do you think you fall on the scales listed above? It can be difficult to decide, but fortunately the creators of this theory have also created a scientifically validated assessment that can tell you where you fall. This personality test is called the Myers-Briggs Type Indicator and is the most accurate and efficient way to identify your own type. Most recently it has become available in an online format, which allows convenient access to anyone wishing to discover more about themselves. The official Myers-Briggs Type Indicator can be used to produce several different types of reports, from basic to detailed, all of which you can refer to as you learn more about your own Type.

Once you have discovered your Type, you can begin to think about how others may differ. If you are an extrovert, you may be surprised when others want to leave a social gathering or end a conversation before you do. It doesn’t mean they’re unfriendly or not having a good time; it’s just that introverts rely on their alone time to recharge. As another example, if you’re a Thinker, you may mistrust people who seem to make decisions based on their “gut” or their feelings rather than logic. But turn this around and you’ll realize that your own decisions may seem cold and uncaring to someone who is a Feeling type. There is no right or wrong; only individual preferences.

The world is made up of many types, and this is for the best! We need people who are gregarious, and those that are content to live much of their lives independently. We need visionaries with their heads in the clouds, and people who will take care of all the details. We need planners, and people who fly by the seat of their pants; when making decisions we need both someone to remind us of the logic of the situation and someone to help us do a “gut check.” Learning more about personality types can help you appreciate all the variation you’ll see around you. Most importantly, it will help you use your differences to everyone’s benefit.

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